Have you ever wondered why products on store shelves are constantly evolving with the introduction of new products, flavours, shapes, packaging and sizes? Have you ever reached for a favourite product only to find no longer available or evolved into a ‘new and improved’ version?
Manufacturers and retailers of consumer packaged goods are constantly trying to anticipate consumer tastes and trends. Are consumers brand-loyal? What influence does a sale price have on purchase decisions? What percentage of customers use coupons or loyalty cards? They look to The Nielsen Company for comprehensive market analysis and consumer insights. After all, what better way to understand shoppers’ preferences in Canada than to ask them?
The Nielsen Homescan Consumer Panel is made up of over 12,000 members with one key thing in common – they want to make their consumer opinions count. As a result, they have the ability to influence what products you see on store shelves when you go shopping. Each week Homescan panelists across Canada transmit their household purchase data, which is then demographically analysed, in order to better understand the preferences and shopping habits of Canadians.
You too can make a difference. Join Homescan today and have your say!
Canadian product retailers and manufacturers have been listening to Homescan Households for over 15 years. They evaluate the success and future of their product offerings based on the insight they receive from Nielsen consumer research. Now, you too can make a difference. Please take a few moments to join.
