The Nielsen Company is the world’s leading marketing and media information company. The privately held company is active in more than 100 countries worldwide and maintains its Canadian head office in Markham, Ontario and its headquarters in New York, USA.
We’ve been analyzing consumer attitudes and purchase behaviours in Canada since 1944. We are passionate about measuring and analyzing how people interact with digital platforms, traditional media and in-store environments – locally as well as globally. We provide the most complete understanding of how Canadians get information, consume media and buy goods and services.
In 1994, we established the Nielsen Homescan Consumer Panel in Canada to provide consumers with a voice in the industry to influence the products retailers and manufacturers put on local store shelves. Consumer input is vital to the development of new and improved products and services.
Are you being heard?
Canadian product retailers and manufacturers have been listening to Homescan Households for over 15 years. They evaluate the success and future of their product offerings based on the insight they receive from Nielsen consumer research. Now, you too can make a difference. Please take a few moments to join.
