Now you can speak for hundreds of Canadian consumers! Is your voice being heard?

Manufacturers and retailers evaluate the success and future of their product offerings based on consumer research. Have you ever wondered whose opinions they’re listening to?

Whether you shop often or infrequently, your consumer habits will represent those of many similar Canadian households. Whatever your age, you can help. Whether you live alone or as part of a big family, your household can make a difference. With panel representation from all kinds of people from all walks of life, from provinces across Canada, product manufacturers and retailers will understand consumers better – people like you!

Each week, over 12,000 Canadian Nielsen Homescan Consumer Panel members track their household purchases, voice their consumer opinions and influence what products you see on store shelves. By joining the Nielsen Homescan Consumer Panel, your consumer voice will be heard.

Participation is easy. We’ll send you a hand-held scanner to read the barcodes on items that you buy. It only takes a few minutes to scan items as you are putting purchases away. Then, once a week, the scanner transmits your purchase data to us.

Your participation is easy and free. You will never be asked to pay or buy anything. Above all, we respect the privacy and contribution of our panel members. Your name or personal information will never be singled out or released. Your shopping data will be combined with that of other Canadian households to produce product market reports. (For more details, please see our ‘Privacy Policy’.)

By participating on the panel, you’ll earn valuable gift points for great thank you gifts from our catalogue, as well as entries in our sweepstakes. We’ll also send you gifts just for participating. Our opinion surveys allow you to provide important insights into the decisions behind your purchases.

Sign up today to have your say!